Developing Corporate and Social Responsibility
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MirandaNet can support companies who want to develop corporate responsibility. A decade ago, developing a corporate responsibility agenda was a fresh idea embraced by entrepreneurial companies like Ben & Jerry's, Patagonia, and Starbucks. Now there are over 100,000 pages on corporate websites dealing with corporate social responsibility (CSR), over 600 books listed on Amazon and more than 50 percent of the Global 250 corporations issue corporate responsibility reports.
Many companies now see the corporate responsibility as a key way to build engagement with their customers and a real point of difference, especially in the education sector where key opinion formers are strongly aesthetically and morally driven. Indeed in the 2006 Cone Millennial Cause Study, nearly nine out of ten Millennials (Customers born between 1979-2001) surveyed stated that they are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.
For those companies, like yourselves associated or supplying the education sector with services or products, generating a corporate responsibility approach can prove daunting. MirandaNet is an organization that could help you. MirandaNet is global community of professional educators (teachers, academics and policy makers) that aims to transform teaching and learning policy and practice using digital technologies.
Offering advice, feedback, consultancy and the latest research this influential network offers the practical opportunity to improve teaching in the light of a continually changing technology landscape.
The MirandaNet community with 800 registered contributors and website viewing averages of 1,400 page request and 1,800 downloads of case studies and products is clearly a strong source of influence for the education sector. It can offer you the opportunity to: test leading-edge technologies and learn about practice-based research, listen and influence directly 'what customers really want', gain product endorsement from MirandaNet as well speaking directly to this opinion group either through eJournals, email newsletters, blogs, e-facilitation, seminars or workshops.
For further information on becoming a company partner:
- Download this PowerPoint presentation: Who are we? How could we help you? (115 KB)
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